We have made contact! (at least with one company) Coles - biodegradable meat trays?

Well the journey has begun. I spoke with Coles Supermarkets today regarding biodegradable or at least more eco friendly meat trays to package meat in. Coles recently announced that all of their meat would be hormone free - so what better initiative to take than to pack this in a responsible manner also.
As you may figure - it is not always that clear. Coles major concern is shelf life. They said in our conversation today that they would definitely look at an eco friendly alternative if they could get a similar shelf life as they currently do with their non-biodegradable choice currently being used.
For more information i spoke to Sean at Going Green Solutions, who put me ion contact with the friendly crew at BioPak (links below to these companies).
The big issue here is that the eco alternative (PLA - plant based biodegradable plastic) can only be used if meat is not packaged with Modified Atmosphere Packaging a term new to me that essentially seems to means that gases are added to the product and environment during packaging (not just of meat, also salads & bottled water & sure to be more) to maintain color, freshness etc for longer.
I don't believe these chemicals or gases are declared as an ingredient - but i am not sure about this.
So to cut a long story short - if Coles do not use Modified Atmosphere Packaging to prolong shelf lives of their meat, then a ECO friendly option is possible. YAY for the Planet.
So i have a direct email address now & will forward this information to Coles and await their response.
I also followed up to Nature's Child online baby eco store about the type of packaging they use. After not hearing reply to my email after a week, i gave them a call. I didn't get a definitive answer - but i did get the Director's direct email - so will keep you posted on the news here. My goal is to have online stores adopting eco friendly shipping materials and products considering they send out hundreds to thousands of items by post. If cost is prohibitive - what about offering an ECO pack option for 50c more to the customer?
Stay tuned for more updates & follow this blog if you can - every follower is a voice SUPPORTING ECO PACKAGING! Thanks for reading & thanks to the great folk at BioPak and Going Green Solutions for their time and information.