Would it be fair to say that most companies create a product and then find the best packaging for it...whether "best" for them means the cheapest, or the most eco friendly?
Some (few) products have minimal environmental impact from their packaging - for example a few hair ties on a piece of recycled card with plant based inks. But what about the quality of these products...how long until those 30 hair ties have mysteriously disappeared...or broken or otherwise land in the "waste category"?
I have been reading up on Cradle to Cradle design...and see that in most cases good packaging & quality products begin in the DESIGN and not to make a cheap product & then figure the cheapest way to pack it...but to make a quality product that will last and at the end of it's lifetime, will return safely to nature or effectively deconstructed and new products rebuilt.
Part of good packaging lies in the design of a product...as LUSSH body products do - they create solid shampoos that do not need packaging.
With packaging and waste such undeniably massive issues - it's time to create products with the end in mind. Cradle to Cradle design is the only viable model i have seen so far to address our future waste issues....the clip below is a great summary...
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